To a property seller, a successful real estate listing means selling real estate at an optimal price in a timely manner while incurring minimal stress. To meet those expectations, a realtor needs to do more than just place a sign in the yard. A successful real estate listing involves a continuous process that begins with the listing presentation and ends with a satisfied client. This process is comprised of numerous activities including the home valuation, home preparation, advertising, ongoing assessment/feedback, negotiation, and closing. And each of these activities involves multiple tasks in order for a successful sale to occur.
1. Home Valuation – This activity has little room for error as too high of a price will not be taken seriously by buyers and too low of a price results in the seller leaving money on the table. Since every home is unique and every market is in a constant state of change, pricing a home correctly takes a good deal of analysis. A quality home valuation is based on the statistical analysis of comparable homes recently sold in the same general area. This compilation provides a general price range that is then custom fitted based on unique characteristics of the home and current local market conditions. Additional adjustments may be required for other factors, such as a shorter than normal time frame required by the seller.
2. Home Preparation – Preparing a home for sale is much like preparing oneself for a job interview. A clean well-kempt appearance is usually a prerequisite to secure a face-to-face interview. Same thing with a home. Detailing, decluttering, depersonalizing, and proper staging helps buyers envision themselves living in a home rather than viewing someone else’s home. An experienced realtor has viewed hundreds, if not thousands, of homes and has a good understanding of what appeals to most buyers. Their expertise can be invaluable in helping a seller’s home make the very best impression.
3. Advertising the Home – A reasonable price and a nicely presented home may put a home on a few buyers’ list of possibilities. But getting a home toward the top of the list takes a good advertising strategy. High quality, well framed photographs will convey the home’s best characteristics in various advertising venues. Other aspects of a good advertising program include a powerful agent website that partners with a multitude of real estate websites to provide maximum exposure on the internet. Also utilization of local advertising media, e-flyers, brochures and signage are all important.
4. Making Adjustments – In spite of an agent’s best efforts, an offer sometimes can be slow in coming, especially in a down market. But by keeping up to date on local market conditions, gathering feedback from showings and compiling internet traffic reports for the property, a real estate agent can provide periodic recommendations to increase the likelihood of a timely offer.
5. Contract Negotiation – Negotiating a home can be an emotional event for both the seller and buyer. Having a Realtor facilitate the negotiation process tempers emotions and helps keep the negotiations based on factual and relevant information. Having the appropriate analytical support for the desired price position is critical during negotiations and puts the seller in a position of strength.
6. Closing – After a contract is in hand, there are many hurdles yet to face. Every transaction is unique. Again this is where the utilization of an experienced agent puts the seller in the best position as they simply have more experience from which to draw. It is not unusual to have inspection issues, lender demands, repair requests, and title problems, to name just a few. There can be a multitude of obstacles, any one of which can cause the contract to fall out. But with an experienced agent at the helm, the seller can rest easy as most issues can be resolved with minimal stress on the seller.
As you can see, a listing is more than just a one time event. It is a continuous process with the Realtor and seller working as a team every step of the way until a successful transaction is finalized. If you are thinking about selling your home, I would welcome an opportunity to present to you the HomesPlus difference. I can be reached at 936-537-1656 or you can email me at chohlt@claudiahohlt.com.
Sunday, August 30, 2009
Sunday, August 2, 2009
Home Buyer’s Safety Net – The Option Period
Buying real estate can be a daunting experience, especially for a first time buyer. There are so many things to take into consideration. Fortunately, in the standard Texas residential real estate sales contract, there is a “buyer-friendly” clause allowing for the buyer to purchase an option period. Utilization of this provision provides a safety net as it allows the buyer to back out of the contract for a specified number of days for any reason. The specific terms are subject to negotiation between the buyer and seller, but are typically about 7 days and cost the buyer an average of $100. But terms can vary depending upon the circumstances. The fee is non-refundable to the buyer, but can be applied to the sales price if the transaction is completed.
The buyer should always take advantage of this feature. It allows the buyer an opportunity to “kick the tires”. During this time, the buyer will want to hire a professional home inspector to look over the home and report any deficiencies. The buyer may want to hire a termite inspector as well. If there are any major issues, the buyer may elect to have a structural engineer weigh in. The buyer can also use this time to do their own research on the other items of interest such as neighborhood safety or quality of schools.
Before the option period expires, the buyer should carefully evaluate all the information gathered. There are three possible courses of action:
1. If nothing significant turned up, the buyer can let the option expire and proceed forward with the contract.
2. The buyer may back out of the contract. There is no need to justify this action to the seller. The buyer can back out for any reason. Even if there is only a change of heart. The buyer’s agent simply forwards a signed Notice of Termination and Release of Earnest Money Request to the seller’s agent, prior to the option period expiration date. While the escrow funds are returned to the buyer, the option money is forfeited to the seller.
3. The buyer could request a repair done based on the findings. For example, if the inspection discovered that the home had an A/C issue, the buyer could ask the seller to either make repairs, or reduce the price accordingly to allow the buyer to make the repairs after closing. If an agreement on the A/C repair is reached, the transaction can proceed forward. If not, the buyer would either walk away or accept the property in an as-is condition.
Occasionally, there are instances where a buyer waives the right to the option period. This is rare but most likely to occur when the buyer has extensive experience in home construction or when there are competing offers on the table. Even then, the buyer still is encouraged to have inspections performed prior to closing. But if something turns up that the buyer can’t live with, the buyer cannot walk away unscathed. The seller now can exercise remedies in the contract, such as specific performance, or retention of escrow funds. It is always much less painful to purchase an option period to allow you to walk away in case something turns up.
A seasoned real estate agent will always encourage their buyers to take advantage of the option period. Since many issues with a home are not easily detectible by the untrained eye, it is always prudent to bring in professionals to help with the needed due diligence. The proper utilization of this period could prevent the buyer from experiencing the dreaded “buyer’s remorse”.
Claudia Hohlt has been a local Realtor in Montgomery County since 2000. Claudia has earned the GRI designation, and was certified by HAR as a Top Production Realtor® in 2007 and 2008. Her office is between Conroe and Montgomery at 13080 Hwy 105W #130. Claudia Hohlt can be reached at 936-537-1656 or emailed at Claudia@ClaudiaHohlt.com. Her blog can be found at ClaudiaHohlt.com.
The buyer should always take advantage of this feature. It allows the buyer an opportunity to “kick the tires”. During this time, the buyer will want to hire a professional home inspector to look over the home and report any deficiencies. The buyer may want to hire a termite inspector as well. If there are any major issues, the buyer may elect to have a structural engineer weigh in. The buyer can also use this time to do their own research on the other items of interest such as neighborhood safety or quality of schools.
Before the option period expires, the buyer should carefully evaluate all the information gathered. There are three possible courses of action:
1. If nothing significant turned up, the buyer can let the option expire and proceed forward with the contract.
2. The buyer may back out of the contract. There is no need to justify this action to the seller. The buyer can back out for any reason. Even if there is only a change of heart. The buyer’s agent simply forwards a signed Notice of Termination and Release of Earnest Money Request to the seller’s agent, prior to the option period expiration date. While the escrow funds are returned to the buyer, the option money is forfeited to the seller.
3. The buyer could request a repair done based on the findings. For example, if the inspection discovered that the home had an A/C issue, the buyer could ask the seller to either make repairs, or reduce the price accordingly to allow the buyer to make the repairs after closing. If an agreement on the A/C repair is reached, the transaction can proceed forward. If not, the buyer would either walk away or accept the property in an as-is condition.
Occasionally, there are instances where a buyer waives the right to the option period. This is rare but most likely to occur when the buyer has extensive experience in home construction or when there are competing offers on the table. Even then, the buyer still is encouraged to have inspections performed prior to closing. But if something turns up that the buyer can’t live with, the buyer cannot walk away unscathed. The seller now can exercise remedies in the contract, such as specific performance, or retention of escrow funds. It is always much less painful to purchase an option period to allow you to walk away in case something turns up.
A seasoned real estate agent will always encourage their buyers to take advantage of the option period. Since many issues with a home are not easily detectible by the untrained eye, it is always prudent to bring in professionals to help with the needed due diligence. The proper utilization of this period could prevent the buyer from experiencing the dreaded “buyer’s remorse”.
Claudia Hohlt has been a local Realtor in Montgomery County since 2000. Claudia has earned the GRI designation, and was certified by HAR as a Top Production Realtor® in 2007 and 2008. Her office is between Conroe and Montgomery at 13080 Hwy 105W #130. Claudia Hohlt can be reached at 936-537-1656 or emailed at Claudia@ClaudiaHohlt.com. Her blog can be found at ClaudiaHohlt.com.
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